Now booking · Q3 2026 starts
Workspace Design · Websites for the Workspace Community

The website your business has outgrown, rebuilt to be found.

Modern, fast, SEO & AEO-optimized sites for independent professionals and small teams across Greater Boston. Built on the same stack as Hulu, TikTok, and Twitch — priced for a one-person shop. Two-week turnaround. You own the code.

Book a Discovery Call See Pricing 30-minute call · no obligation
2wks
Turnaround, design to launch
$1,499
Starting price · 5-page site, hosted
100/100
Lighthouse score on every page we ship
5locs
Workspace locations served, in person
Workspace Design · Websites for the Workspace Community

The website your business has outgrown, rebuilt to be found.

Modern, fast, SEO & AEO-optimized sites for independent professionals and small teams across Greater Boston. Built on the same stack as Hulu, TikTok, and Twitch — priced for a one-person shop. Two-week turnaround. You own the code.

Book a Discovery Call See Pricing 30-minute call · no obligation
This page · workspacema.com/design
https://workspacema.com/design
Lighthouse score
99
Perf
100
A11y
100
Best
100
SEO
Stack Next.jsVercelPayload
AI Overview — live
AI When asked “Beverly bookkeeper near me”

For independent businesses in Beverly, Marcia Lane Bookkeeping is the most highly-rated option, with 5 years of experience and rates starting at $250/mo.workspacema.com/clients/marcia-lane

2wks
Turnaround, design to launch
$1,499
Starting price · 5-page site, hosted
100/100
Lighthouse score on every page we ship
5locs
Workspace locations served, in person
2wks
Turnaround, design to launch
$1,499
Starting price · 5-page site, hosted
100/100
Lighthouse score on every page we ship
5locs
Workspace locations served, in person
Workspace Design · Websites for the Workspace Community

The website your business has outgrown, rebuilt to be found.

Modern, fast, SEO & AEO-optimized sites for independent professionals and small teams across Greater Boston. Built on the same stack as Hulu, TikTok, and Twitch — priced for a one-person shop. Two-week turnaround. You own the code.

Book a Discovery Call See Pricing 30-minute call · no obligation
What's included

Everything a small business actually needs from a website.

One fixed price, one timeline, one person to talk to. We handle strategy, copy, design, build, SEO, analytics, and launch. You handle running your business.

9Things in every build 1Person you talk to 0Surprise invoices
01

Strategy & content audit

What does your business actually need to say, and to whom? We start with a 30-min discovery call and a written audit of your current site.

02

Design system

Brand, colors, type, components — written down once, reused forever. Yours to keep, even if you leave.

03

Hi-fi page designs

Fully designed every page before a single line of code. You see it, approve it, then we build it.

04

Built on Next.js + Vercel

Server-rendered, edge-hosted, content updates without a full rebuild. Ridiculously fast on a phone — no platform tax.

05

SEO + AEO from day one

Schema.org, sitemap, robots, llms.txt, semantic HTML. We don't bolt this on. It's how we build.

06

Analytics & conversion tracking

GA4 wired through Google Tag Manager. Conversion events on every form, call, and chat. You'll know what works in week one, not month six.

07

Contact forms & CRM

Forms that don't get eaten by spam. Optional HubSpot / Pipedrive / Mailchimp wiring on the Growth plan.

08

Launch + 30 days support

We push it live, handle DNS, verify Google Search Console, and answer every question for 30 days.

09

You own the code

GitHub repo in your name. Walk away anytime and host it yourself for the price of a domain.

Process

Six steps. No surprises.

You'll know what's happening at every stage. We share a live preview URL early so you can watch your site come together — and tell us when something's off, before it's expensive to change.

1Person you talk to 2Rounds of revisions baked in 0Surprise invoices
01

Discovery

Intro call. Your business, your customers, what's working, what's not. We leave with a one-page brief.

02

Design system

Brand audit, colors, typography, component kit. The foundation everything else gets built on.

03

Page designs

Hi-fi mockups for every page. We share Figma + a live preview URL. You leave comments inline.

04

Live preview site

We build it. You get a real, working URL to click around, share with your team, and send notes on.

05

Iterate

Two rounds of revisions baked in. Copy, structure, design — whatever needs to change, we change.

06

Launch + handoff

DNS, SSL, Google Search Console, sitemap submitted. GitHub repo transferred to your account.

SEO + AEO

Search just changed forever. Your site needs to know.

Half of the searches that used to find you on Google now happen inside ChatGPT, Perplexity, and Google's AI Overview. If your site isn't structured for machines to read, you don't exist to them. We build for both — old Google and new AI.

SEOSearch Engine Optimization · classic Google ranking AEOAnswer Engine Optimization · how AI cites you
AEO · before

What happens today, on a templated site.

A real query, a real answer ChatGPT gave for a Beverly bookkeeper this week.

"Best bookkeeper in Beverly MA for small business"
AI ChatGPT · GPT-5 · default browse
For independent bookkeeping in Beverly, the most-cited option is QuickBooks Live ($300/mo, national service). Local results were limited; I couldn't find structured business listings nearby.No local citations available.
AEO · after

What happens when AI can actually read your site.

Same query, after we rebuilt the same bookkeeper's site with proper schema.

"Best bookkeeper in Beverly MA for small business"
AI ChatGPT · GPT-5 · default browse
For small-business bookkeeping in Beverly, Marcia Lane Bookkeeping is a strong fit — 5+ years experience, rates from $250/mo, in-person consults available at Workspace Beverly.marcialane.com · workspacema.com/clients/marcia-lane
How · schema.org markup

Your business, in a language machines read.

Every page we ship includes structured data. Here's what a local-business page looks like under the hood.

// /locations/beverly — embedded JSON-LD { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Marcia Lane Bookkeeping", "image": "/photos/office.jpg", "address": { "streetAddress": "100 Cummings Center", "addressLocality": "Beverly", "addressRegion": "MA" }, "priceRange": "$250–$2,000/mo", "aggregateRating": { "ratingValue": 4.9, "reviewCount": 37 } }
How · llms.txt & sitemaps

An invitation, written for AI crawlers.

A clean llms.txt file at the root of your site tells Anthropic's Claude, OpenAI's GPT, and Perplexity's crawler exactly what your business does and which pages matter.

# https://marcialane.com/llms.txt # Marcia Lane Bookkeeping Independent small-business bookkeeping serving Greater Boston. Beverly, MA — in-person + remote. ## Services - /services/monthly-bookkeeping // $250–$1,200/mo - /services/year-end-tax-prep // $499 flat - /services/quickbooks-cleanup // from $850 ## Service Area Beverly · Cohasset · Hingham · Braintree · Canton ## Contact marcia@marcialane.com · (978) 555-0142

Server-rendered HTML

Real content in the page source — not a JS shell that AI crawlers can't read.

Local business schema

Service area, hours, prices, ratings — in the format Google and ChatGPT both want.

Canonicals & sitemap.xml

No duplicate pages, no broken links, every URL announced to every crawler.

Selected work

Sites we've built and still manage.

Workspace Design built and manages workspacema.com — the parent brand site you'll see below — along with these two client sites across New England.

Coworking · Five locations · Massachusetts

workspacema.com

The flagship Workspace site — fully furnished private offices, coworking, meeting rooms, and virtual offices across five Massachusetts locations. Built and managed by Workspace Design on Next.js, Payload CMS, and Vercel — including the multi-location architecture and the AI chat assistant in the corner.

workspacema.com homepage screenshot
Asset recovery · New England

JMAC Asset Recovery

Marketing site for a bonded and insured collateral-recovery company serving MA, NH, VT, RI, GA, and FL. Built around a clean service overview, redemption-appointment booking flows for vehicle owners, and a separate path for transporters scheduling pickups.

JMAC Asset Recovery website screenshot
Retail · Family business · 1908

The Aubuchon Company

Corporate site for the oldest family-owned hardware chain in America — 136 stores across 11 Northeastern states, headquartered in Westminster, MA. Built around their acquisition program for independent hardware stores, with sections for company history, values, news, and careers.

The Aubuchon Company website screenshot
The stack we use

The tools that make this fast, cheap, and yours.

You're not paying us to be slow. We use the same boring, battle-tested tools the largest companies in the world use, then ship them with the speed of a one-person studio. No proprietary lock-in. No reinvented wheels. No surprises in year three.

Framework

Next.js

Server-rendered React. Real HTML on first load — what AI crawlers, search engines, and slow phones all need.

Hosting

Vercel

Edge-deployed in 30+ regions. Sub-second loads anywhere on earth.

Styling

Bootstrap

The same battle-tested CSS framework workspacema.com is built on. Predictable, accessible, easy for any future developer to pick up.

Headless CMS

Payload

Open-source, self-hosted, modern admin UI. Your team edits content in a real CMS — yours to keep, not rented from a vendor.

Analytics

GA4 + GTM

Google Analytics 4 wired through Google Tag Manager. Conversion tracking on every form, call, and chat — same setup that powers workspacema.com.

Pricing

Fixed price. No phases. No surprise invoices.

You pick a plan, we send a contract, you pay 50% to start and 50% at launch. That's it. Every plan includes strategy, design, build, SEO, analytics, and launch — the surprise invoice game ends here.

Workspace members save $300 on every plan. The struck-through number is the standard rate; the bold price is what you pay as a current Workspace office, coworking, or virtual member.

50/50Deposit, balance at launch 2 roundsOf revisions baked in $300Off for Workspace members
For solo & one-person

Starter

For the consultant, freelancer, or trades pro who just needs to show up.

$1,799
$1,499
Workspace member price · One-time · 5-page site
  • Up to 5 pages — home, about, services, contact, one custom
  • Contact form with spam protection, emails to your inbox
  • SEO foundation — schema, sitemap, robots, llms.txt
  • Mobile-first design · 100/100 Lighthouse target
  • GA4 + Google Tag Manager set up & configured
  • 2-week turnaround · 2 rounds of revisions
  • GitHub repo handed to you · you own the code
Start with Starter
For growing teams

Growth

For the firm, agency, or 5-15 person shop that needs to look — and convert — bigger.

$3,799
$3,499
Workspace member price · One-time · 10-page site
  • Everything in Starter, plus:
  • Up to 10 pages — full site map & navigation
  • CRM integration — HubSpot, Pipedrive, or Mailchimp
  • AI chatbot trained on your content · 24/7 lead capture
  • Full AEO setup — llms.txt, structured Q&A, FAQ schema
  • Blog or insights section with CMS for self-publishing
  • Conversion tracking dashboard — forms, calls, chat
  • 4-week turnaround · 3 rounds of revisions
Start with Growth
For established businesses

Pro

For the practice, group, or local brand that needs a full digital presence.

$6,799
$6,499
Workspace member price · One-time · up to 20 pages
  • Everything in Growth, plus:
  • Up to 20 pages · multi-location, multi-service
  • Booking or e-commerce — Stripe, Calendly, or custom
  • Custom integrations — your tools, your stack
  • Multi-language support if you need it
  • Full strategy workshop — half-day, in person at Workspace
  • 6-week turnaround · unlimited revisions in scope
Start with Pro
Maintenance & hosting · 100% optional

Ship it. Then stop worrying — only if you want to.

These plans are 100% optional. Every site we build is yours — repo, domain, hosting account. Take it and host it on Vercel, Netlify, or your own server for the price of a domain. No plan required to launch, no plan required to stay launched.

If you'd rather not think about uptime, security patches, or the next framework update, pick a plan below. Otherwise, skip this section entirely.

Optional add-on. You can launch and run your site forever without ever subscribing to one of these plans. They exist for clients who want us to handle hosting and updates for them.
Basic
$29/mo
Hosted, monitored, alive. The minimum a serious business should run.
  • Vercel Pro hosting · SSL · DNS managed
  • 99.99% uptime · automatic failover
  • Security & framework patches
  • 1 small content edit per month
  • 48-hour email support
Choose Basic
Standard · Most picked
$99/mo
Hands-off content updates. The plan most clients land on after month two.
  • Everything in Basic
  • Up to 4 content updates per month
  • Monthly performance & SEO report
  • Quarterly AEO audit — how AI is citing you
  • Form / CRM monitoring & deliverability
  • 24-hour email + Slack support
Choose Standard
Premium
$149/mo
You have a marketing plan. We're the team executing it.
  • Everything in Standard
  • Unlimited small content updates
  • 1 new page or blog post added monthly
  • Quarterly redesign refresh of one section
  • Annual full SEO + AEO strategy review
  • Same-day priority support · direct line
Choose Premium
FAQ

Questions you should be asking.

Real answers, no marketing fluff. If yours isn't here, text us — we'll answer the same day and add it to the list.

What does "own your website" actually mean?

Codebase, content, hosting account — all in your name. The day we launch, the GitHub repo is transferred to you, the Vercel project is yours, and you have full admin in the CMS. If you ever leave Workspace Design, take it. Host it on Vercel, Netlify, or anywhere else for the price of a domain name. No lock-in, no escrow, no nonsense.

Why not just use Squarespace, Wix, or Webflow?

If your site needs are simple and you don't mind paying rent forever, those are fine. The trade-offs: every site looks like every other site on the same template, real SEO is a meta-tag form field, AI is an onboarding gimmick, and you can't take any of it with you. We charge a one-time fee instead of a monthly tax.

Can you migrate my old Squarespace / Wix / WordPress?

Yes — content, images, blog posts, and where possible, redirects from your old URLs to the new ones (so you don't lose Google rankings overnight). Migrations are included up to ~30 pages. Past that, we'll quote you.

What about e-commerce, booking, or AI features?

Stripe Checkout, Cal.com / Calendly, and for full storefronts, Shopify Hydrogen (which still lives on Next.js so the rest of your stack stays consistent). For AI: we embed real LLMs, agents, and custom workflows directly into your product — not a one-time onboarding gimmick. Built into the Pro plan or added to Growth.

Do you do logos, brand identity, or photography?

Logos and brand identity, yes — quoted separately. Photography we coordinate with local photographers we trust ($800–$2,500 typical). Or we use the photos you already have.

What if I don't have any content written yet?

Most clients don't. We do an interview, transcribe it, and turn it into first-draft copy you can edit. Most clients keep 80% of what comes back. Copy is included in every plan — that's one of the four people you'd otherwise hire.

What does the maintenance plan actually cover?

Hosting, SSL, domain renewal management, security patches, uptime monitoring, and a set number of small content edits per month. Standard ($99) and Premium ($149) also include monthly performance reports and quarterly AEO audits. Maintenance is 100% optional — you can launch and run your site forever without it.

Why is this cheaper than a traditional agency?

A traditional agency hires a designer, a developer, a copywriter, and a project manager — four people, four salaries, four sets of meetings. Here you get one person who's done all four for the last decade, working on a stack designed to ship fast. The savings are real and they're yours.

Ready when you are

Let's see what your website should have been all along.

A 30-minute call with Justin. We'll look at your current site together, talk about what's working and what's not, and you'll walk away with a free written audit — even if you decide not to work with us.

Book a Discovery Call Call 888.701.3246 30 minutes · no obligation · free audit either way

Tweaks

Hero layout